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FP Marketing: The unstoppable Old Spice guy
Can Old Spice guy be stopped? Judging from his recent viral video triumph, the answer is no. And the brand, at least for now, is enjoying the victory just as much as are proponents of social media...
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FP Tech Desk @ Mesh Marketing: Michael Slaby on the importance of being...
“Digital oracle” isn’t the sort of label that gets tossed around lightly in the social media world. But it’s one that seems to fit Michael Slaby quite comfortably. Although Mr. Slaby currently serves...
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FP Tech Desk: Taking the pulse of Silicon Valley North
Just how big is Silicon Valley North? For all the talk about the explosive growth of Canada’s technology and digital media industries, the fact remains that we don’t have a lot of hard numbers to paint...
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FP Tech Desk: Apple and News Corp. collaborating on iPad-only newspaper, report
It would appear that the man in the black turtleneck wants a digital competitor to the Old Gray Lady. According to a report from the U.K. newspaper The Guardian, Apple chief executive Steve Jobs has...
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FP Marketing: Tommy Hilfiger goes back to TV ads
For every brand out there that is eschewing the traditional TV spot in favour of online ads, fashion brand Tommy Hilfiger has decided to buck the trend this year, boosting its ad budget by 60% in the...
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Score Media reports Q1 earnings
In case you forgot, Score Media Inc. has a television network too. When employees and on air talent working for Score Media’s television channel — The Score — travel south to the United States for...
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New survey aims to take the pulse of Canada’s digital media industry
When it comes to understanding our identity as a digital nation, Canadians are still very much in the dark. Over the past two years, we’ve heard a lot about the growth of Canada’s technology and...
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It’s the end of the PC world as we know it
Welcome to a world where billions of people will surf the Internet, check their email and update their Facebook status without ever touching a PC. For the first time ever, the majority of computing...
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Eliminate peer-to-peer downloading to promote music sales, says CoC
Can the music industry put the genie back in the bottle? It’s one of the great unanswered questions of the digital age: if new legislation can effectively prevent music fans from downloading...
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Canada’s digital media economy: youth movement fuelling innovation
CORRECTION (9 a.m. ET): The Pixel to Product research study was funded by digital experience agency Teehan Lax. Incorrect information appeared in the original version of this story. TORONTO • The face...
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Postmedia tests online pay model
Postmedia Network Canada Corp. is moving ahead with plans to introduce a digital subscription model on two of the newspaper chain’s metro titles effective immediately. Following the lead set by The New...
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The culmination of Arianna Huffington’s Canadian dream
TORONTO — Get ready to meet Canada’s newest media mogul: Arianna Huffington. On Thursday, The Huffington Post, the popular online news Website founded by Ms. Huffington in 2005, launched a Canadian...
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Huffington Post outstrips NYT web traffic in May
Update: this story has been modified to include the fact that AOL News traffic now redirects to the Huffington Post site following AOL’s purchase of the Huffington Post in February. Call it a sign of...
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Best Buy bringing online video service to Canada
By Matt Hartley and Jamie Sturgeon TORONTO — Best Buy Co. Ltd. will bring its CinemaNow online video download service to Canada later this summer, offering users the ability to buy or rent movies over...
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NHL and NBC ink five year digital media sales pact
Brands hoping to hitch their marketing wagon to Sidney Crosby or Alexander Ovechkin in the United States over the next five years may soon find they have to go through NBC Sports Group. On Monday, the...
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Astral calls for regulators to ‘level playing field’ with Netflix
Senior executives of pay-television and specialty channel operator Astral Media Inc. renewed calls Thursday for regulators to either rope new digital competitors into the same subsidy system it pays...
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Firms set to report revenue bounty
LOS ANGELES – U.S. media giants are set to report quarterly revenue gains on the back of a booming advertising market that shows little sign of retreating. Thanks largely to the strongest advertising...
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CFL pioneers ‘digital autographs’ alongside Keek
Just like countless other Canadian Football League fans, Dan O’Brien wanted to know how Keron Williams and the rest of the B.C. Lions defense planned to contain the powerful running game of Winnipeg’s...
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Rara.com’s ambitious plan to change the face of digital music
Rob Lewis believes music fans don’t really want to own their music anymore, and that millions of Canadians haven’t taken the digital media plunge because it’s just too complicated. On Tuesday, the...
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Financing for interactive digital media needed: CIAIC study
Canada’s interactive digital media sector continues to suffer from a lack of private financing despite efforts by governments to build a competitive national funding marketplace for these firms,...
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